CRAFTING DIGITAL GOODS SINCE — Y:2018

JAMES

MCKEAND

I’m James McKeand — a digital media designer passionately creating multimedia content for all types of screens and clients.

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ABOUT

ABOUT

ABOUT

My work sits at the intersection of design and storytelling, blending UX/UI, marketing content, and visual development to craft engaging digital experiences.

Adobe Creative Suite

Expert in Premiere Pro, After Effects, Photoshop, and Illustrator for professional multimedia design.

90%

Adobe Creative Suite

Expert in Premiere Pro, After Effects, Photoshop, and Illustrator for professional multimedia design.

90%

Adobe Creative Suite

Expert in Premiere Pro, After Effects, Photoshop, and Illustrator for professional multimedia design.

90%

Generative AI Tools

Leveraging Claude, HeyGen, and various AI tools for rapid content creation and innovation.

80%

Generative AI Tools

Leveraging Claude, HeyGen, and various AI tools for rapid content creation and innovation.

80%

Generative AI Tools

Leveraging Claude, HeyGen, and various AI tools for rapid content creation and innovation.

80%

Learning Design & LMS Creation

Creating engaging educational content across Canvas, Moodle, and Articulate platforms.

84%

Learning Design & LMS Creation

Creating engaging educational content across Canvas, Moodle, and Articulate platforms.

84%

Learning Design & LMS Creation

Creating engaging educational content across Canvas, Moodle, and Articulate platforms.

84%

With a background spanning large corporations to freelance projects, I bring adaptability and creativity to every project I take on. I hold an Honours degree in Global Business and Digital Arts from the University of Waterloo, which has provided me with a strong foundation in design, technology, and business strategy. This background allows me to create visually compelling and user-focused solutions that seamlessly integrate aesthetics and functionality.

Video Editing & Motion Graphics

Professional editing, animation, and visual effects for educational and marketing content.

92%

Video Editing & Motion Graphics

Professional editing, animation, and visual effects for educational and marketing content.

92%

Video Editing & Motion Graphics

Professional editing, animation, and visual effects for educational and marketing content.

92%

UX/UI Design

Wireframing, prototyping, and user research using Figma for intuitive digital experiences.

77%

UX/UI Design

Wireframing, prototyping, and user research using Figma for intuitive digital experiences.

77%

UX/UI Design

Wireframing, prototyping, and user research using Figma for intuitive digital experiences.

77%

Video Production

End-to-end filming, lighting, sound design, and post-production for multimedia storytelling.

85%

Video Production

End-to-end filming, lighting, sound design, and post-production for multimedia storytelling.

85%

Video Production

End-to-end filming, lighting, sound design, and post-production for multimedia storytelling.

85%

PROJECTS

PROJECTS

PROJECTS

example
Learning Content Creation
example
Learning Content Creation
example
Learning Content Creation
abstract
Multi-Media Design
abstract
Multi-Media Design
abstract
Multi-Media Design
shape
Motion Design
shape
Motion Design
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Motion Design
image
Event Recap Videos
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Event Recap Videos
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Event Recap Videos

EXPERIENCE

EXPERIENCE

EXPERIENCE

Learning Experience Specialist

Ivey School of Business

2025 - Present

I design multimedia content for executive education programs using Adobe Creative Suite and generative AI tools. Working across LMS platforms, I partner with faculty to create engaging video, graphics, and interactive assets that enhance learning outcomes for business leaders.

Learning Experience Specialist

Ivey School of Business

2025 - Present

I design multimedia content for executive education programs using Adobe Creative Suite and generative AI tools. Working across LMS platforms, I partner with faculty to create engaging video, graphics, and interactive assets that enhance learning outcomes for business leaders.

Learning Experience Specialist

Ivey School of Business

2025 - Present

I design multimedia content for executive education programs using Adobe Creative Suite and generative AI tools. Working across LMS platforms, I partner with faculty to create engaging video, graphics, and interactive assets that enhance learning outcomes for business leaders.

Instructional Multimedia Designer

Dialpad

2023 - 2023

I produced 100+ training videos, graphics, and animations for Dialpad's company-wide LMS launch. Collaborated with experts to transform complex technical concepts into clear, engaging visual learning experiences.

Instructional Multimedia Designer

Dialpad

2023 - 2023

I produced 100+ training videos, graphics, and animations for Dialpad's company-wide LMS launch. Collaborated with experts to transform complex technical concepts into clear, engaging visual learning experiences.

Instructional Multimedia Designer

Dialpad

2023 - 2023

I produced 100+ training videos, graphics, and animations for Dialpad's company-wide LMS launch. Collaborated with experts to transform complex technical concepts into clear, engaging visual learning experiences.

Media Designer

Learning Bird

2024 - 2025

I designed 200+ culturally relevant educational assets for Indigenous communities across Canada using Adobe Creative Suite. Created videos, interactive materials, and graphics that enhanced engagement while honoring cultural context.

Media Designer

Learning Bird

2024 - 2025

I designed 200+ culturally relevant educational assets for Indigenous communities across Canada using Adobe Creative Suite. Created videos, interactive materials, and graphics that enhanced engagement while honoring cultural context.

Media Designer

Learning Bird

2024 - 2025

I designed 200+ culturally relevant educational assets for Indigenous communities across Canada using Adobe Creative Suite. Created videos, interactive materials, and graphics that enhanced engagement while honoring cultural context.

Multimedia Designer

Renison University

2020 - 2024

I developed video content, social media campaigns, and web assets that increased brand awareness and drove student engagement through creative storytelling and motion graphics.

Multimedia Designer

Renison University

2020 - 2024

I developed video content, social media campaigns, and web assets that increased brand awareness and drove student engagement through creative storytelling and motion graphics.

Multimedia Designer

Renison University

2020 - 2024

I developed video content, social media campaigns, and web assets that increased brand awareness and drove student engagement through creative storytelling and motion graphics.

250+

Projects Completed

250+

Projects Completed

250+

Projects Completed

50+

Satisfied Clients

50+

Satisfied Clients

50+

Satisfied Clients

50+

Positive Reviews

50+

Positive Reviews

50+

Positive Reviews

  • VIDEO EDITING

  • GRAPHIC DESIGN

  • ADOBE SUITE

  • MULTI-MEDIA DESIGN

  • VIDEO EDITING

  • GRAPHIC DESIGN

  • ADOBE SUITE

  • MULTI-MEDIA DESIGN

EDUCATION

EDUCATION

EDUCATION

Honours, Bachelors of Global Business and Digital Arts

University of Waterloo

2019 — 2023

A multidisciplinary program blending business, digital media, and UX design. Developed skills in design thinking, marketing, and technology to create innovative digital experiences. Gained hands-on experience in multimedia production, branding, and user-centered design.

CONTACT

CONTACT

CONTACT

Looking to start a project or connect? Feel free to contact me.

(519) 998 - 9133

jamesmckeand@gmail.com

www.jamesmckeand.com

  • REACH OUT

  • DESIGN

  • CONNECT

  • REACH OUT

  • DESIGN

  • CONNECT